Health product claims, checked against the evidence

Most health products sold in the United States reach the shelf without anyone checking whether they work. Supplements need no FDA approval before sale, and a device can be "FDA cleared" purely by resembling an older one. Market Truth reads the label, the regulatory filing and the underlying studies, then says plainly what a product has been shown to do.

Pre-market oversight by product type in the United States. Sourced to the FDA and 21 CFR.
Product type Reviewed before sale? What the label may claim Who must hold the proof
Prescription drug Full review Yes, full FDA review before sale Can name a disease it treats Manufacturer, proven to FDA before launch
Medical device, PMA route Approved Yes, this is FDA "approval" Can name a disease it treats Manufacturer, proven to FDA before launch
Medical device, 510(k) route Cleared Similarity only, called FDA "clearance" Claims tied to the older device it copies Manufacturer, versus a predicate device
General wellness device No review No FDA review General wellbeing only, no disease claims Manufacturer, no filing required
Dietary supplement No approval No FDA approval before sale Structure/function claims only, with a disclaimer Manufacturer, and nobody checks first
12claims checked against the FDA, FTC and published research
4topic areas, each with a long-form guide the checks link back to
1994the year DSHEA removed FDA pre-market approval for dietary supplements
30days after a supplement goes on sale before the firm must even notify the FDA of a claim

The four guides

Long-form explainers that every individual check links back to.

Recent checks

Each one takes a single claim you have seen on a label or in an ad and follows it back to whatever evidence exists.

  1. What GMP certified means on a supplement bottle, and what it does not Testing and standards 7 min
  2. How to verify a USP Verified mark on a supplement Testing and standards 7 min
  3. What the FDA disclaimer on a supplement bottle actually tells you Labels and claims 6 min
  4. What a proprietary blend on a supplement label is actually hiding Labels and claims 6 min
  5. Are copper compression sleeves proven to work? Wellness devices 7 min
  6. How to check whether a device is actually FDA cleared Wellness devices 6 min
  7. Does liposomal vitamin C actually absorb better? Supplements 6 min
  8. Do creatine gummies actually contain creatine? Supplements 6 min

The questions that come up first

Does the FDA approve dietary supplements before they are sold?

No. Under DSHEA, a dietary supplement does not need FDA approval before it goes on sale. The manufacturer is responsible for making sure the product is safe and the label is truthful. The FDA acts mainly after a product is already on the market.

What is the difference between FDA cleared and FDA approved?

Approved means the FDA reviewed evidence that the product is safe and effective for its stated use. Cleared means the FDA agreed the device is substantially equivalent to one already on the market. Cleared is a lower bar, and marketing often blurs the two.

Is "clinically proven" a regulated phrase in the United States?

It is not a defined regulatory term with a fixed threshold. Under FTC rules an advertiser must hold competent and reliable scientific evidence for the claim before making it, but no agency signs off on the phrase in advance.

What does a USP Verified mark actually tell me?

It tells you the product contains the ingredients on the label at the stated amounts, is free of specified contaminants, and was made under good manufacturing practices. It does not tell you the ingredient works for the benefit being advertised.

Why do supplement labels carry a disclaimer about the FDA?

Because a structure/function claim triggers a required disclaimer stating the claim has not been evaluated by the FDA and the product is not intended to diagnose, treat, cure or prevent any disease. It is a legal condition of making the claim.

Is Market Truth giving medical advice?

No. This site explains how health products are marketed, regulated and tested, and what the published research shows. It is general consumer information, not medical advice, and it is not a substitute for a licensed clinician who knows your history.

Where the answers come from

One named editor

Erin Delaney writes and reviews everything here. Every page carries a byline and a last-reviewed date.

Primary sources only

Claims are checked against the FDA, the FTC, the NIH Office of Dietary Supplements, USP and NSF, and the published literature. Never against another blog.

Not affiliated with anyone

Market Truth is not a government agency, a clinic, or a supplement or device company, and takes no payment or copy approval from the brands it covers.

A published method

How we research sets out what counts as evidence here, and how we correct a page when we get something wrong.