Market Truth judges the marketing claims of companies that sell supplements, wellness devices, and at home health technology. That job only means anything if those companies have no way to influence the verdict. This page sets out exactly what the relationships are, and are not.
Do brands pay for coverage on Market Truth?
No. Market Truth takes no payment from any company whose products it covers. There are no placement fees, no listing fees, no consulting arrangements, no retainers, and no payment of any kind for a mention, a ranking, or a favourable line. No brand has ever paid to appear here and none will.
Does Market Truth accept free products or gifts?
No. Covered brands do not send product, samples, review units, travel, or hospitality, because Market Truth does not accept them. A free device creates an obligation whether or not anyone intends it to, and the cleanest way to avoid that is to refuse the package.
Does a company get to see an article before it publishes?
No. No covered brand receives copy approval, advance review, a preview draft, or a veto. Companies are sometimes contacted for comment or to answer a factual question, and where a substantive response arrives it is quoted or summarised in the piece. Answering a question is not the same as approving the article, and no company is ever shown the verdict in advance.
Are there sponsored posts or paid reviews?
No. Market Truth publishes no sponsored posts, no advertorial, no paid reviews, no gifted reviews, and no guest posts placed by agencies or link builders. Nothing on this site is native advertising wearing an editorial byline. If you find something here that reads like an advertisement, it is a writing failure, not a paid placement, and pointing it out would be a favour.
Does Market Truth run advertising?
Not at present. The site carries no advertising network, no display ads, and no ad tracking. If that ever changes, this page will say so plainly and in advance of the change, not after it.
Are there affiliate links on this site?
Not at present. Market Truth may use affiliate links in future, meaning a link where a retailer pays a small commission if a reader buys after clicking. If that happens, the rules below apply and they are not negotiable:
- Any affiliate link is labelled as an affiliate link in the text, next to the link, in plain words. Not in a footer, not in small grey type at the bottom of the page, not in a legal notice nobody reads.
- Any article containing affiliate links carries a disclosure near the top, above the point where the first link appears.
- A commission never changes a verdict. A product that fails on the evidence is written up as failing whether or not a link to it would pay.
- Nothing is added to an article because it is monetisable, and nothing is left out because it is not.
- No affiliate programme gets input into what is covered, how it is ranked, or what the article concludes.
Is Market Truth affiliated with any regulator or standards body?
No. Market Truth is an independent publication. It is not affiliated with, endorsed by, or connected to the FDA, the FTC, the NIH, USP, NSF, or any other agency or certification body. Those organisations appear on this site because their published records, warning letters, enforcement actions, monographs, and certification databases are primary sources for checking a marketing claim. Citing a regulator is not a claim to speak for one.
Who writes and funds the site?
Erin Delaney, the Health Claims Editor, writes and edits everything published here and makes every editorial decision. There is no publisher above her directing coverage, and no outside party holds influence over what is investigated or what a piece concludes.
How does this policy affect what gets covered?
The choice of what to examine comes from reader questions, from regulatory activity such as warning letters and enforcement actions, and from marketing claims that look testable against the published record. It does not come from what a company wants examined, and it does not come from what would earn the most money to write about.
How do I report an undisclosed conflict?
If you believe something on this site involves an undisclosed financial relationship, an unlabelled affiliate link, or a conflict of interest that should have been stated, report it. Email [email protected] with the article URL and what you think the undisclosed interest is.
Reports are investigated. If a disclosure was missed, it is added to the article, and a dated note explaining the omission is published on the same page. That process works the same way as a factual correction, because a missing disclosure is a factual error about the article itself.
Last updated: September 5, 2026